Because Google always changes the algorithm that it uses to determine search engine rankings, your businessâ€™ website needs to stay on top of the current key features that can help move it to the top of Googleâ€™s search results.
Many companies approach search engine optimization as a one-time challenge; once you have set up your companyâ€™s website with an eye to maximizing your Google search ranking, they think, youâ€™re all set. In actuality, Google regularly makes changes to its algorithm that determines its search engine rankings. Keeping your businessâ€™ website at the top of Googleâ€™s search results requires constant attention to the changes in Googleâ€™s ranking factors and continuous tweaking of your siteâ€™s content. With that in mind, here are the four key features to utilize right now to improve your businessâ€™ Google search ranking.
Google first announced that HTTPS would be used as a factor in its ranking system back in 2014. MozCast, an online platform dedicated to tracking the changes in Googleâ€™s algorithm, has found that Google is keeping that promise; almost 46 percent of all of Googleâ€™s top ranking websites are HTTPS sites. Google has made this push based on their belief in the need for strong Internet security. Especially if your business offers any form of online shopping or information gathering features, moving to HTTPS is critical.
While pay-per-click services like Google AdWords have not traditionally been a part of search engine optimization, MozCast has found a direct relationship between the two. Almost 53 percent of websites that appear on the first page of Googleâ€™s search results feature Google AdWords on the top of their pages. In short, paying for Google AdWords yourself wonâ€™t raise your search ranking, but becoming a part of Googleâ€™s advertising network and having ads embedded on your web page might.
Google is upfront about the fact that it utilizes customer reviews in determining website rankings, so it should come as no surprise that almost 37 percent of businesses that reach Googleâ€™s first page of search results feature customer reviews. Indeed, Google itself now displays customer ratings right below text ads in order to connect customers with quality businesses.
As MozCast has noted, approximately 38 percent of Googleâ€™s highest ranking websites have Knowledge Panels. Knowledge Panels appear as information boxes to the right of Googleâ€™s search results and are intended to help potential customers quickly find contact and other information for businesses. Unfortunately, you cannot directly put your business in a Knowledge Panel; Google itself makes the determination based on your companyâ€™s relevance to a potential customerâ€™s search. However, you can influence the chance that your business will be included in a Knowledge Panel by increasing your businessâ€™ general prominence and local search engine optimization.
Concerned that youâ€™re not doing everything that you need toÂ help get your business to the top of Googleâ€™s rankings? Contact us today at (314) 439 - or firstname.lastname@example.org and we can introduce you to an expert from within our community of specialists.